Showcasing the Future of Hospitality at Manchester City FC

Manchester City Football Club hosted an exclusive networking event for corporate partners and members of the pro-manchester business network at a private members’ venue in Manchester. The event introduced the club’s new premium hospitality offering within the stadium expansion, giving invited guests a preview of six new destinations, including spaces within the Pep Guardiola Stand.

To bring these spaces to life, Giant iTab supplied a hat trick of custom- branded Giant Smartphones. The units enabled Manchester City’s commercial team to deliver engaging presentations while giving guests the freedom to explore interactive 3D walkthroughs at their own pace.

The Challenge

The event brought together senior business leaders, Manchester City partners and prospective hospitality clients. With the new destinations yet to open, the club needed an engaging alternative to brochures and static presentations that would help guests visualise the finished spaces and understand the value of each hospitality package.

The solution also needed to support guided demonstrations and independent exploration while aligning seamlessly with Manchester City’s refreshed visual identity.

The Solution

Giant iTab supplied three branded Giant Smartphones featuring Manchester City’s new club crest and bespoke content designed specifically for the event. The custom-branded units created striking focal points while providing an intuitive platform for presenting the club’s hospitality offering.

Each Giant Smartphone featured interactive 3D walkthroughs of six new destinations:

City Hall
Cross Bar
GA Concourse
Zadies
Green Room
The Residence

Manchester City staff used the large-format touchscreens to guide guests through the spaces, highlight key features and answer questions. Between presentations, attendees could navigate the content independently using the familiar smartphone-style interface, revisit areas of interest and compare the different hospitality options.

The combination of custom hardware branding, tailored content and interactive technology created a seamless extension of Manchester City’s identity and ensured the experience felt unmistakably connected to the club.

CONTACT DETAILS:

Address: 4 Podmore Road, Wandsworth, London, SW19 1AJ
Phone: +44 (0) 7810 893911
Email: info@giantitab.com

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Transforming the Hospitality Sales Experience

Rather than asking prospective clients to imagine the finished product, the Giant Smartphones gave them a tangible way to experience it before the new spaces opened.

The interactive format helped Manchester City’s commercial team move beyond general descriptions and have more focused conversations about the atmosphere, design and benefits of each destination. Guests could explore the details most relevant to them, making the experience more personal and helping them understand the value of the different hospitality packages.

By presenting the new spaces in a visual and engaging format, Manchester City created a more memorable sales experience and gave prospective clients greater confidence in what they were considering.

The Result

Giant iTab helped Manchester City Football Club deliver a sophisticated hospitality showcase that reflected the innovation and quality of its matchday offering. The Giant Smartphones combined impactful branding with intuitive technology, supporting persuasive live presentations and meaningful conversations with prospective clients. The result was an engaging and memorable event experience that brought the club’s future hospitality destinations to life before their official opening.

Here’s what ‘Citeh’ had to say:

“Giant iTab provided the perfect solution to showcase our new premium hospitality experiences in an engaging and immersive way. The Giant Smartphones allowed our commercial team to deliver interactive demonstrations while giving guests the opportunity to explore our new hospitality destinations independently through virtual walkthroughs. The personalised branding and tailored content created a premium experience that aligned perfectly with Manchester City’s identity, helping guests visualise the spaces and understand the value of our hospitality offering before opening. Giant iTab delivered an innovative and memorable solution that elevated our event experience and supported meaningful conversations with prospective clients.”

Annaliese Hesketh, Activations Executive, Manchesteer City F.C