Showcasing the Future of Hospitality at Manchester City FC
Discover how Manchester City partnered with Giant iTab to showcase their new stadium hospitality and Pep Guardiola Stand spaces at an exclusive networking event.
Creating Big Impact This Christmas: Giant iTab team up with Dom Joly, Save the Children & ITV
Giant iTab partnered with Dom Joly at Westfield London to support Save the Children, raising awareness and funds in a special pre-Christmas activation.
Transforming Engagement: Giant iTab’s Interactive Innovation for TikTok’s Offices & Ad Agency Roadshow
TikTok wanted to level up engagement at EMEA offices, seeking a solution that’d make interactions immersive, fun, and unforgettable – Giant iTab delivered.
Is Becoming More Sustainable, Sustainable in Itself?
In the fast-evolving world of events, one question has started to echo louder than ever: is becoming more sustainable… sustainable in itself?
As industries grapple with ESG targets and evolving consumer expectations, sustainability is no longer a fringe consideration; it’s a central pillar. But with the increasing pressure to go green comes a fair and complex concern: how far should sustainability efforts be taken before they start to compromise production efficiency or strain operational budgets?
Instant Instagram: Amplifying the EN Awards Experience
When it comes to creating memorable moments at live events, it’s no longer just about what happens in the room, it’s about how far those moments can travel online. For the EN Awards, Exhibition News wanted to go beyond the expected and deliver an interactive experience that guests would not only enjoy, but also share.
Transforming User Engagement at the London Marathon with Giant iTab
The London Marathon is more than just a race, it’s a global celebration of endurance, inspiration, and human connection. At this year’s London Marathon Events Show at ExCeL London, we were thrilled to be part of something extraordinary: turning a traditional app demo into a truly immersive digital experience.
Giant iTab Supporting Events Announcing £5B UK Investment into North Macedonia
Giant iTab powered the UK- Balkan Trade and Security Forum and Doing Business in North Macedonia at the Macedonian Embassy with giant touchscreens that impressed guests and enhanced presentations. Praised by
Ambassador Katerina Straveska, we were chosen for our Made In Britain quality and experience at UK Government and British Embassy events, including VivaTech.
Giant iTab and The Archewell Foundation
Creating smartphones into a monument for change
“What if the smartphone, so often at the centre of online challenges, could be transformed into a beacon for empathy and change, ?”
That’s exactly what Giant iTab achieved in partnership with The Archewell Foundation and M&C Saatchi in one of the most powerful public installations of recent years.
The Mission: Awareness With Impact
Raise urgent awareness about the real-world consequences of online harm, especially among young people. Rather than relying on statistics or headlines, the campaign sought to make the issue deeply personal and emotionally resonant for the society.
The Execution: From Idea to Iconic
Giant iTab supplied 55 giant lightbox-style smartphones for a rooftop installation in New York. Each screen displayed the lock-screen photo of a real young person lost to digital abuse or mental health crises linked to social media. By mimicking the look and feel of actual smartphones (scaled to human size) the installation turned familiar tech into stark symbols of loss and remembrance.
Behind the scenes, Giant iTab handled everything from custom manufacturing to international logistics, all under tight deadlines and NDAs. The result was not just a tech exhibit but an emotionally charged experience that stopped pedestrians in their tracks.
Why It Worked: Bridging the Gap
This wasn’t a passive awareness campaign, it was a peaceful protest through art and technology. The installation’s emotional weight, combined with powerful symbolism, ignited conversations far beyond the rooftop. National coverage by BBC News and others turned it into a global talking point on tech accountability.
Duncan Collins
Project Director/Producer
M&C Saatchi, London.
“Giant iTab were fantastic from our initial production scope calls right through to final supply.
They were positive and enthusiastic throughout the project, leading with calmness and experience against what was a challenging brief working to a live event deadline overseas with crunched lead times.
The event was a huge success attracting lots of positive press and PR online. I won’t hesitate to work with Giant iTab again, a real professional company.”
Broader Impact and Future Vision
This campaign builds on Giant iTab’s portfolio of purpose-driven tech storytelling. From TikTok activations and IBM AI demos to cybersecurity education with police departments. Whether sparking reflection or showcasing innovation, Giant iTab’s giant devices are fast becoming the platform where campaigns turn into conversation starters.
Want to Tell a Bigger Story?
Whether you’re launching a bold brand message, leading social change, or redefining engagement, Giant iTab bespoke solutions help transform ideas into real and impactful experiences that people not only see, but feel.
Digital Info Points for Event Organisers
Giant iTab supplied 20 of its 43-inch giant smartphones for exhibitors & visitors at MWC Barcelona (formerly Mobile World Congress). The smartphones helped to increase visibility of, and access to, key event information and to drive attendees to where they wanted to go.
Enriching Live Event Experiences In 2024
We all know how much live events rely on the tenacity of event planners and venues pulling together to create marvellous exhibition spaces, and the creative agencies that help exhibitors engage with their target audience on a human level – it’s very much a people driven industry and there’s no better alternative in our opinion!
